The Power Of Our Rich History…
A Nebraska tradition since 1868, the Nebraska State Fair is a spectacular showcase of competition, exhibits and entertainment.
The Power Of Our Statewide Reach…
Marking the sixth consecutive year of an increase in attendance, 367,203 fair guests came to enjoy the 2009 Nebraska State Fair.That’s an average daily attendance of 33,382 over the 11-day run of the fair!
The Power Of Our Customers…
Our guests expect interaction when they come to the fair. They are eager to experience what’s new, exciting, and available to them.Over 85% of fair guests have said they are “likely” or “very likely” to purchase the product or service of a Nebraska State Fair sponsor over a non-sponsor.
The Power Of Our Assets…
Considering the fact that your business has the ability to reach an entire family unit of buyers and users in a fun and exciting environment, the Nebraska State Fair is the perfect hook for increasing sales and enhancing your corporate image!
Whether your company goals are to heighten visibility, drive sales, or shape consumer attitudes, the 2010 Nebraska State Fair offers the perfect marketing platform to accomplish your goals. As a Fair Partner, your company will be provided with a broad range of the most extensive advertising, marketing and hospitality benefits available in the fair and festival industry today.
2009 Nebraska State Fair Demographics At-A-Glance:
2009 Nebraska State Fair Demographics:
2009 State Fair Attendance: 367,203
Lenth of Stay: 5.6 hours
Size of Party: 4 people
Average Age: 43 years
Visitation Pattern:
- Average travel time is 49 minutes
- Patrons spent an average of 2 days at the Fair staying an average of 6 hours per visit
- 48% have attended the Fair for past 5 years
- 68% attended the 2008 Fair
- 13% were first time visitors
- 46% always attend/annual tradition
- 28% came for the food
- 19% for the weather
How Fair Guests found out about the Fair:
- 57% knew about the Fair because they always attend
- 44% learned about the Fair through the Staten Fair website www.statefair.org
- 31% learned about the Fair through newspaper
- 28% learned about the Fair through TV
- 24% learned about the Fair through radio
The most popular information sources for news coverage of Fair Guests:
- 59% Newspaper print
- 58% TV
- 47% Radio
- 33% Cable TV
- 21% Newspaper ONLINE
- 7% TV ONLINE
- 4% Radio ONLINE
Top Reasons for Attending:
- Eating/Food
- Entertainment & Attractions
- Vendors/Shopping
- Special Event
- Competitions
What our Guests have to say about us:
- 46% said the 2009 Fair was better or much better than 2008
- 76% learned more about agriculture
- 86% believe that agriculture at the Fair is very important
- 53% said the Fair is very family friendly
- 84% said employees were friendly
- 60% said employees went out of their way to assist them
- 87% of the Fair guests said they felt safe at the Fair
Fair guests gave excellent scores to the following aspects of the Fair:
- Fair program guide
- The NEW midway
- Agricultural exhibits
- Livestock exhibits
- Vendors – Variety of food/items
- Stage/Strolling Entertainment
- Grandstand events
- Family friendliness
- Cleanliness & site appeal
- Customer services
- Selection of events, attractions, and entertainment
- Ease of accessibility
2010 Nebraska State Fair Dates:
August 27 - September 6
Grand Island, Nebraska
The Nebraska State Fair is a celebration showcasing Nebraska’s
excellence in agriculture, industry, commerce,
education, arts, sciences, technology;
and reinforces a sense of community and shared culture
for the citizens of Nebraska.
When asked about the companies or products associated with the Fair,
85 percent said they are “likely” or “very likely” to purchase the product or service of a
Nebraska State Fair sponsor over a non-sponsor.
Mobile Marketing Sponsorships
The Mobile Marketing Program is an opportunity for your company to introduce your product or service, face-to-face with thousands of potential customers. Whether your company is interested in on-site product sampling, couponing, or surveying a large audience, this program offers maximum exposure. Mobile Marketing sponsorships are available one, two, or all eleven days of the Fair. ($1,000 - $5,000) |
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Corporate Partner of the Day Sponsorships
As the title sponsor of the day, your company product or service will be positioned to receive premier exposure in all collateral materials related to that day. Whether you’re looking for on-site product sales/sampling, or shaping consumer attitudes, the Corporate Partner of the Day sponsorship is tailored to ensure your company will achieve multiple objectives
and maximum exposure. ($5,000) |
In-Kind Sponsorships
The Nebraska State Fair offers an array of bartering opportunities. As an in-kind sponsor of a product or service that would relieve a budget expense to the State Fair, your company can receive ID in collateral and promotional materials, on-site signage, exhibit/display space,
ticket allocations, and more! |
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