Sponsorship Program 2009
Let us put the Nebraska State Fair to work for you!
The Nebraska State Fair prides itself on meeting and exceeding sponsor expectations through attention to detail, exemplary client service, and creative marketing solutions. We will work closely with you to develop an innovative, embedded sponsorship program that goes above and beyond your typical venue sponsorship.
Whether your company goals are to heighten visibility, drive sales, or shape consumer attitudes, the 2009 Nebraska State Fair offers the perfect marketing platform to accomplish your goals. As a fair sponsor, your company will be provided with a broad range of the most extensive advertising, marketing and hospitality benefits available in the fair and festival industry today.
- Maximum on-site exposure through sponsorship of one of the State Fair’s most visible and popular attractions.
- Face-to-face customer interaction with the 309,000+ fair guests who visit the fair each year.
- Positive goodwill among Nebraska residents as a major sponsor of the largest annual event in the state.
- A customized marketing sponsorship package to meet the needs of your company’s goals!
- Drive in-store traffic
- Media, advertising and promotions
- Generate sales leads
- Increase product awareness
- Enhance corporate or brand image
- A comprehensive sponsor assessment following the Fair to show our ability to deliver a significant return on your investment.
Why Sponsor The Nebraska State Fair?
It is our rich History…
Since 1859, before there was a state, there was a fair. Located in the heart of the capitol city, Lincoln, the Nebraska State Fair has been an important part of the state’s history for over 140 years. How many business enterprises can claim such a heritage?
It is our statewide reach…
309,137 guests attended the 2008 Nebraska State Fair! That’s more than the entire population of the capitol city! Where else in Nebraska can your business have access to those numbers all within 11 days? From creating brand awareness to maximizing visibility and increasing sales, the Nebraska State Fair is the ideal marketing platform for reaching both the rural and urban markets across the state.
It is the mind-set of our audience…
It’s not just our guests that sponsors are interested in; it’s their attitude and expectations. Fairgoers expect interaction when they come to the fair. They are eager to experience what’s new, exciting, and available to them. Over 85% of our fairgoers have said they are “likely” or “very likely” to purchase the product or service of a Nebraska State Fair sponsor over a non-sponsor.
It is the value…
Considering the fact that your business has the ability to reach an entire family unit of buyers and users in a fun and exciting environment, the Nebraska State Fair is the perfect hook for increasing sales and enhancing your corporate image!
Nebraska State Fair Demographics At-A-Glance:
Nebraska State Fair Demographic:
- 2008 State Fair Attendance: 309,137
- Length of Stay: 5.6 hours
- Size of Party: 4 people
- Visitation: Two-thirds attended the Fair last year
- Pattern: 50% attended the Fair last 5 years and 47% said they always attend
- Use of State Fair Website From August 1 – August 31, 2008:
- 92,764 visits
- 63,575 Absolute unique visitors
- 513,101 Page views
- 5.53 Average page views
- 00:04:29 Time on site
- 66.99% New visits
- Top Reasons for Attending:
- 79% Food Vendors
- 64% Free Concerts
- 57% Grounds or Strolling Entertainment Shows
- 56% Commercial Vendor Booths
- 55% Education Booths and Displays
- 50% Family Fun Activities
- 53% Fine Arts Competitions
- 50% Carnival Rides
- 48% Grandstand Shows
- 45% Demonstrations
- 41% FFA & 4-H Youth Competitions
- 41% Livestock/Horse Competition Shows
- What the Fair Guests say about us:
- Promotes agriculture especially farming and ranching
- Promotes heritage, tradition and values
- Provides safe and wholesome family entertainment
- Provides good entertainment value for the money
- Is a FUN place to be with my friends and family
- Promotes celebration of Nebraskans’ accomplishments
- Provides educational experiences
- Celebrates the different cultures of Nebraska
2009 Information:
- 2009 Nebraska State Fair Dates: August 28 – September 7, 2009 – Lincoln, Nebraska
- 2009 Nebraska State Fair Theme: “Let’s Celebrate!”
- 2009 Nebraska State Fair Highlight: The 2009 Nebraska State Fair’s Let’s Celebrate theme will focus on Nebraska’s excellence in agriculture, industry, commerce, education, arts, sciences, technology; and reinforce a sense of community and shared culture for the citizens of Nebraska.
When asked about the companies or products associated with the fair, eighty-five percent said they try to support sponsors and 85 percent said they are “likely” or “very likely” to purchase the product or service of a Nebraska State Fair sponsor over a non-sponsor.
Event & Program Sponsorships
Title or co-sponsor of an event or program allows your company the opportunity to reach your targeted audience for one, two, or all 11 days at the Fair. As an event or program sponsor, your company will have title to ownership of an event within the larger event, the State Fair.
Mobile Marketing Sponsorships
The Mobile Marketing Program is an opportunity for your company to introduce your product or service, face-to-face with thousands of potential customers. Whether your company is interested in on-site product sampling, couponing, or surveying a large audience, this program offers maximum exposure. Mobile Marketing sponsorships are available one, two, or all eleven days of the fair.
Corporate Partner of the Day Sponsorships
As the title sponsor of the day, your company product or service will be positioned to receive premier exposure in all collateral materials related to that day. Whether you’re looking for on-site product sales/sampling, or shaping consumer attitudes, the Corporate Partner of the Day sponsorship is tailored to ensure your company will achieve multiple objectives and maximum exposure.
In-Kind Sponsorships
The Nebraska State Fair offers an array of bartering opportunities. As an in-kind sponsor of a product or service that would relieve a budget expense to the State Fair, your company can receive ID in collateral and promotional materials, on-site signage, exhibit/display space, ticket allocations, and more!
Promotional Benefits:
Promotional benefits will vary depending on the size of the sponsorship package and the venue sponsored. Below is a listing of some of the potential benefits:
- Gate admission, Grandstand Admission, VIP Concert Tickets – 20% of your sponsorship investment will be credited to purchase VIP concert passes, gate, and grandstand tickets.
- Complimentary Exhibit Space – Outdoor or indoor exhibit space can be arranged for you company to display and sell products, sample, distribute literature, conduct consumer research, solicit product feedback and build your database.
- Print/TV/Radio Advertising Campaign - Logo inclusion in the State Fair ads placed in the Lincoln Journal Star, Omaha World Herald. Company name mentioned in radio and TV announcements associated with the sponsored venue.
- Website - Hot link, logo identification, and information about your sponsored attraction at the Nebraska State Fairs official website www.statefair.org
- On-Site Signage – At your sponsored venue and/or gate entrances.
- Category Exclusivity – Capture the undivided attention of our fair guests!
- Promotional Rights – Develop promotions in conjunction with the Fair.
- State Fair Official Program Guide - Logo inclusion and information about the sponsored event if applicable.
- Official Sponsor Welcome Sign - Located in the heart of the fairgrounds, logo inclusion.
- Public-address announcements – Live and taped ads announced daily.
- Press Releases – opportunity for inclusion in press releases where applicable.
Sponsorship Categories:
The amount of sponsorship is determined by the total value of sponsorship and includes the following factors in calculating payment or in-kind value.
- Media and advertising value
- Logo usage
- Promotional event demographics
- Banners and signage
- Cash donation
- In-kind donation
- Trade services or equipment use
Measurement of Sponsorship Success:
Greater awareness of sponsors name, products and messages – Impressions generated
- Attendance figures; traffic flow to area
- Media coverage of the Fair
- New business contacts and relationships established
- Increase in sales activity or customer inquires
- Sponsorship impression data from survey data collected
- High number of visits to sponsors website
- Sales or inquiries generated from visits to website
- Brand awareness based on customer feedback
- New product sampling/coupons returned
2008 Media Exposure Breakdown
Public Relations
Print articles = 456, TV = 1,850, Radio = 950
Total = 3,256 Occurrences
General Market – Media
Radio = 42%, TV = 25%, Print = 19%, Outdoor = 3%,
Media Value = $186,250
Other promotional items = 11%
Open Air Auditorium
Entertainment Series
Media Trade Value = $125,625
Radio = 52%, TV = 48%
Grandstand – Media
Radio = 40%, TV = 40%, Print = %20
Media Value = $30,000
Media Promotions
KTGL – 92.9 The Eagle
Concert promotion - Survivor, Starship featuring Mickey Thomas, STYX, website inclusion, on-site team, live Fair updates daily
KFRX – 106.3
Concert promotion - Boyz II Men, website inclusion, on-site team, live Fair updates daily
KEZO – 94.1
Concert promotion - Boyz II Men, website inclusion, on-site team
KZKX – 96KX
Concert promotion - Miranda Lambert, Lorrie Morgan, Tracy Bryd, The Nitty Gritty Dirt Band website inclusion, on-site team, live Fair updates daily
KIBZ – 104.1 The Blaze
Grandstand promotion - Tractor Pulls, Demolition Derby, website inclusion, on-site team, live Fair updates daily
KZEN – KZ100
Grandstand promotion - Bull Riding Spectacular, Tractor Pulls, website inclusion
KFOR – 1240 AM
Special day/concert promotion - Older Nebraskans Festival, Jo Ann Castle, Barbra & Frank The Concert That Never Was…, website inclusion, on-site team, live Fair updates daily
KGBI – 100.7
Concert promotion - Third Day, 238 pre-recorded ads, daily recorded Fair updates, 3 30-min. talk shows, banner ad on website, on-site team
KRVN AM-FM
Senate Debate, on-site team, website inclusion
KFGE – Froggy98
On-air ticket give away promotion
Time Warner Cable
Galaxy of Stars Talent Search, promotional video on Nebraska on Demand, featured segments on Nebraska on Demand, inclusion on digital billboards, website inclusion, on-site team
KLKN – Channel 8
Ag Family of the Day, on-site team
KOLN/KGIN – Channel 10/11
.15 promotional spots including production, on-site team, website inclusion
KPTM – Fox 42
Concert promotion – Boyz II Men, website ticket give away promotion, banner ad on website, on-site team
Lincoln Journal Star
Official State Fair Program Guide, on-site team, website inclusion
Omaha World Herald
On-site team, website inclusion
2009 Sponsorship Inventory
Buildings & Major Venues
4-H Exhibit Building
4-H Indoor Exhibit Arena
Open Youth Exhibit Arena
Beef Barn – Competition Arena
Dairy Barn – Competition Arena
Dairy Cow Milking Parlor
Swine, Goat & Sheep Barn – Competition Arena
Coliseum – Horse Shows
Ag Hall – Department of Ag Exhibits, Horticulture,
Ag Products
Ag Hall Stage – Ag Demonstrations
Lancaster Building – Nebraska Food Products
Farmland Building – Cyber Fair
Expo Building – Fine Arts, Foods, Photography,
Beer & Wine Competition
Open Air Auditorium – National/local Entertainment
Livestock Birthing Pavilion
Kidz Zone – Entertainment, Family Fun Contests
Heritage Village – Historical Schoolhouse, Cabin,
Train Depot, Post Office
1868 State Fair Foundation Building
Small Animal Pavilion – Pigeon & Poultry Competition
Ag Equipment Display Area
Grandstand – Monster Truck Show, Car Racing,
Tractor Pull, Demolition Derby
Depot Beer Garden – Local Entertainment
First Chance-Last Chance Beer Garden – Local Entertainment
Activities & Events
Daily Parades
Opening Ceremonies
Family Fun Contests
Family Fun Farm
Marching Bands
Galaxy of Stars Talent Search
Cyber Fair
Grounds Entertainment
VIP Concert Receptions
Master Showmanship Competition
Ag Family of the Day
Ultimate Family Reunion
Fiesta Latina
Monster Truck Show
Car Racing
Tractor Pull
Demolition Derby
Quarter Horse Shows
Horse Shows
Beef Cattle Shows
Dairy Cattle Show
Swine Shows
Sheep Shows
Dairy Goat Show
Meat Goat Show
Angora Goat Show
Boar Goat Show
Llama Shows
Team Penning Competition
Stock Dog Competition
Fine Arts – Open Class
Photography – Open Class
Food Products – Open Class
Ag Products – Open Class
Horticulture – Open Class
Antique Tractor Exhibit
Kids Petal Pull Competition
Buildings & Major Venues
4-H Exhibit Building
4-H Indoor Exhibit Arena
Open Youth Exhibit Arena
Beef Barn – Competition Arena
Dairy Barn – Competition Arena
Dairy Cow Milking Parlor
Swine, Goat & Sheep Barn – Competition Arena
Coliseum – Horse Shows
Ag Hall – Department of Ag Exhibits, Horticulture, Ag Products
Ag Hall Stage – Ag Demonstrations
Lancaster Building – Nebraska Food Products
Farmland Building – Cyber Fair
Expo Building – Fine Arts, Foods, Photography, Beer & Wine Competition
Open Air Auditorium – National/local Entertainment
Livestock Birthing Pavilion
Kidz Zone – Entertainment, Family Fun Contests
Heritage Village – Historical Schoolhouse, Cabin, Train Depot, Post Office
1868 State Fair Foundation Building
Small Animal Pavilion – Pigeon & Poultry Competition
Ag Equipment Display Area
Grandstand – Monster Truck Show, Car Racing, Tractor Pull, Demolition Derby
Depot Beer Garden – Local Entertainment
First Chance-Last Chance Beer Garden – Local Entertainment
Services & Supplies
First Aid Station
Automated Teller Machines
‘People Mover’ Shuttle Service
Shuttle Bus Service
Information Booths
Hotels/Lodging
Campgrounds
Other Items or Trade Services
On-site Directional Signage
Trash Cans
Decorations
Staff/Volunteer Uniforms – ID Lanyards
Printing Services
Golf Carts
Equipment; Fork Lifts, Tractors, etc.
Added-Value Media
Tickets
Ticket Booths
For More Information Contact:
Christine Rasmussen
402-473-4102 or
crasmussen@statefair.org
2008 Sponsors
We are proud to be associated with the following businesses and organizations. Their support of the State Fair shows their commitment to the families and communities across this great state. Thank you to the 2008 Nebraska State Fair Sponsors. To view our media sponsors, please click here. To view our corporate sponsors, please click here.
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